Vika
09.03.2026
Why it is important to know the website platform
A business website has long ceased to be just an ‘online presence.’ It is a tool for sales, marketing, scaling, and reputation.
But in practice, we often see something different: company owners do not always know what platform their website is built on and what limitations this creates.
To better understand the real situation on the market, the SVITLI Agency team conducted a survey among entrepreneurs who are members of the NovaPoshta, Board Business, and Laba business communities.
The results were revealing.
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Blog
Olga Vedeneeva
27.10.2025
How to avoid mistakes when creating a website
We have learned to recognize common mistakes that can be avoided at the very beginning of development. We share the most important conclusions.
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Kateryna Solikova
12.08.2025
How to effectively launch advertising on TikTok: a step-by-step guide
Do you regret not launching advertising on Instagram at the start, when you could get the cheapest leads without competition? Now there is a similar opportunity again — on TikTok. Advertising has officially returned to Ukraine, and you can attract an audience at the lowest prices on the market.
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Kateryna Solikova
06.02.2025
What is Facebook Business Manager?
A comprehensive tool for managing your social media advertising and company pages, which also simplifies collaboration with business partners.
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Kateryna Solikova
27.12.2024
What are backlinks and why you need to know about them
When you start promoting your project online, sooner or later you will encounter terms such as “link building,” “link mass,” “backlinks,” “backlink donors,” and other terms that are not very clear to the average Internet user.
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Kateryna Solikova
29.11.2024
Why you should NOT run targeted advertising for your business
We suggest you read just one article on why you should NOT do this. And how it can save you money.
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