Task: to redesign a website with an outdated design but good expert texts from the clinic, in order to make it trustworthy
Results:
- created landing pages for each service: all important details, treatment stages, promotions, and a button to book an appointment with a doctor are immediately available,
- all service prices can be changed from the admin panel, so there is no need to upload price lists,
- brought more than 250 keywords into Google’s top 3.
Task: previously, we did an excellent job with a restaurant in Kherson, so we were approached to promote a new restaurant in Odessa.
Results over 11 months:
- increased visits from 0 to 4k per month,
- reached the TOP-3 for local queries by districts of Odessa — pizza Arcadia, sushi Arcadia,
- TOP-10 for queries related to delivery: food delivery, order food.
Results:
- developed a user-friendly website where you can immediately make an appointment with a doctor, order tests and analyses,
- increased organic traffic from 160 to 1,600 users per month in 4 months,
- brought over 90 keywords into the Google top-10 and more than 20 keywords into the top-3,
- set up Google Ads campaigns with a conversion cost starting from 12 euros.
- Find out where the advertising budget is being spent;
- Evaluate campaigns, audiences, creative assets and landing pages;
- To understand why the advertising isn’t generating enough enquiries;
- Identify areas for growth without significantly increasing the budget;
- Draw up a plan to increase the number of enquiries and sales.
We rely on real data
We analyze the market, competitors, and demand for your product or service on Instagram, Facebook, and TikTok, properly setting up analytics and events. Thanks to this, expectations for results become realistic, and you clearly understand which creatives, audiences, and funnels are working.
We increase conversion from leads to sales
We analyze landing pages and your communication with leads. We check how the website, messengers, and managers affect conversion, and provide specific recommendations that directly increase the number of sales from targeted advertising
Our goal is quality leads and sales
To achieve results, we work with each audience type separately. We segment traffic into cold, warm, and hot audiences and test hypotheses tailored to your niche to find combinations, creatives, and offers that deliver the best results.
A basic toolkit for your brand’s presence in the online world
Stable growth of rankings and increase of targeted traffic
Maximum visibility and advanced promotion
Head of Digital Marketing at Svitli.agency
В 2024 з вами було добре 🤗
В 2025 бажаю вам зберегти все це що я описав вище. Для мене ці риси є ключовими. Зростайте, розвивайтесь та не втрачайте командного духу. Я його відчуваю навіть в переписці, ви молодці.
Окрема подяка за оперативне спасіння "вкраденого сайту" 🙌 Це був мій перший досвід, сподіваюсь останній. Проте з вами відчував себе впевнено і знав що все вийде!
Дякую, бережіть себе 💙
Роботи завжди виконуються якісно і в обумовлені терміни, що особливо важливо для нашого бізнесу. Команда SVITLI демонструє високий рівень кваліфікації, оперативність та увагу до деталей.
Ми повністю задоволені їх підходом і результатами нашої співпраці. Рекомендуємо компанію SVITLI як надійного та професійного партнера. Команда CLUB120
До цього ми працювали з іншими агентствами (з іншим сайтом, але тієї ж ніші), і різниця просто колосальна — жодна з них не наблизилася до такого результату. Рекомендуємо!
Frequently Asked Questions
Yes, Instagram remains one of the most effective platforms for promoting a business in 2026.
The main objectives are brand awareness, reach, website traffic, engagement, leads, and conversions. The choice of objective depends on your business goals at a specific stage.
You can target audiences based on demographics, interests, behavior, and location. You can also use lookalike audiences based on your existing customers or website visitors.
Using Meta Ads Manager (Facebook) offers more options for campaign management, analytics, and optimization. You can order a targeted Instagram ad setup from us via any convenient method of contact!
Everything is assessed individually based on your business and goals.
You can see the first results just a few hours after launching the campaign – immediately after the ad passes moderation. For longer-term advertising campaigns, you should evaluate their effectiveness after 10-14 days.
You can launch an ad campaign at any time, as the algorithms automatically identify active users throughout the day. It’s important to consider your business’s seasonality and plan your launch in advance of holidays or sales events.
CTR, CPC, CPM, conversions, and ROI. It’s also important to consider engagement and the cost per lead or sale.
To order Instagram ads, simply click the “Request a Consultation” button on this page. After that, our agency specialists will contact you to discuss the project details. This is the first step before we begin working together.
Please give us a brief overview of the task, and we’ll arrange a meeting
Targeted Advertising on Instagram
Instagram is a popular social media platform used for posting and sharing photos. The platform has over 1 billion monthly active users, and more than half a billion Stories are posted every day. In Ukraine, the number of regular Instagram users exceeds 13 million, so your target audience is certainly here. This means you need effective targeted advertising on Instagram to attract customers and increase sales.
Who needs Instagram advertising and why?
Paid Instagram advertising is, first and foremost, about targeting, as well as collaborating with popular bloggers. Targeted advertising is appealing for its versatility, as it suits virtually any company, allowing you to expand your customer base and boost sales. Who needs targeted advertising:
- Online stores and e-commerce projects. Thanks to its visual format, Instagram is ideal for showcasing products. Potential customers can assess a product’s appearance and see it in action, then proceed to purchase with just a few clicks after seeing a relevant ad.
- Service sector (online schools, beauty salons, travel agencies, sports clubs, law firms, etc.). Advertising on Instagram lets you build an expert image, showcase your work, and collect leads with a lead generation form.
- Local businesses (stores, cafes, restaurants, art studios, clothing boutiques). Thanks to geotargeting, you can tailor ads to residents of a city or even a specific neighborhood (with pinpoint accuracy down to a couple of kilometers from the store or cafe), thereby attracting target customers regardless of their age.
- Startups and new brands. Instagram’s capabilities let you build brand awareness and establish a presence in the market without a million-dollar budget, ensuring ads are quickly shown to the right audience.
The Benefits of Targeted Advertising on Instagram
Targeted advertising on Instagram offers the following advantages:
- Effective targeting of the target audience. The platform’s tools allow you to precisely tailor your advertising campaign to your target audience, taking into account their interests, demographics, and behavioral patterns.
- A large user base. Over a billion Instagram accounts provide extensive opportunities to expand your target audience every month.
- Visual focus. The platform lets you use videos, images, and photos – an effective way to capture customers’ attention and increase views.
- Interaction with the audience. Interactive engagement between the advertiser and the audience takes place through likes, comments, direct messages, and other tools. This is why targeted advertising on Instagram not only attracts attention but also enables you to build a dynamic dialogue with potential customers. Additionally, followers can send posts, interesting messages, images, and videos via messengers, sharing them with their friends and acquaintances, which helps further spread the ads.
- Analytics and Performance Tracking. The platform offers advertisers convenient analytics tools to track the results of their advertising campaigns. Importantly, these analytics can be tailored to any business’s needs. In addition, there are tools for tracking website activity that collect information about the audience.
Thanks to these advantages, Instagram helps businesses quickly and effectively promote their products, introduce their products to the audience, and build loyalty and trust in the brand and its distributor.
Instagram Ad Formats and Types We Set Up
Targeted ads on Instagram can be set up in various formats, each with its own advantages.
Feed Ads and Stories
Among the most effective types of promotion are classic Instagram feed ads. Ads blend seamlessly into the general content and feature eye-catching visuals that grab the user’s attention. Feed ads can be a single image, a short video (up to 60 seconds), or a carousel of photos or videos that users can swipe through. Carousels are a convenient way to showcase a product range or describe a service step by step.
Another popular tool is Stories, which features photos and videos in a full-screen vertical format. Stories capture the user’s full attention, ensuring high click-through rates and engagement. You can’t scroll through them; you can only watch them all the way through or swipe. Swipe buttons, stickers, and trending polls – all of these help capture the user’s interest and create direct interaction with the brand.
Reels Promotion
A promising format that is growing rapidly and helps achieve high organic reach. Reels are short vertical videos (up to 90 seconds) that perform exceptionally well even without an advertising budget, and when combined with an advertising budget, they can multiply results many times over.
Since Instagram’s algorithms promote Reels in recommendations, this format is ideal for boosting brand awareness and expanding your target audience. The promotional Reels our team created closely resemble native content, so they don’t alienate users.
Lead Generation
Lead generation lets you collect user contact information directly within the platform, without redirecting to external resources. Upon seeing an ad, a potential customer clicks the call-to-action button and automatically fills out the form by pulling their data from their profile. This helps improve conversion rates and increase the number of inquiries. The popularity of lead generation stems from its relevance to the education, healthcare, financial services, real estate, and other fields, where customers often seek advice before making a purchase.
Comprehensive Marketing
Using multiple advertising formats in combination allows us to create an effective sales funnel. To introduce the audience to the brand, we use high-reach formats such as feed videos and Reels. Stories and carousels featuring product photos and descriptions help generate user interest. During the decision-making stage, we retarget a warmed-up audience with a specific offer and convenient payment terms. Thanks to this marketing approach, our ads are as effective as possible.
How do we set up targeted advertising on Instagram?
Since every business requires a tailored approach to promotion, we use different algorithms for running advertising campaigns. However, in any case, targeted advertising on Instagram involves the following steps.
Business and Audience Analysis
We study the specifics of a particular business and the entire market segment, and analyze the company’s marketing and communication approach to its target audience. This allows us to select the optimal ad formats for Instagram and determine the best placement locations.
Strategy Development
A long-term plan for brand promotion on social media is developed, taking into account strategic goals, market dynamics, potential competitor activities, and forecasts regarding changing trends. These are essential conditions for effective advertising, creating a cohesive brand image, and building a positive brand reputation.
Creative Development
To capture the attention of potential customers, we develop high-quality creatives: up-to-date videos, eye-catching illustrations and photos, compelling copy, and effective calls to action. We create and adapt content to match the ad format and the brand’s visual style.
Ad Campaign Setup
To achieve maximum ROI, we combine eye-catching ads with precise targeting settings. This approach delivers the best results.
Launch and optimization
After setting up the ad campaign, we test it and then launch it. Preliminary testing helps maximize performance and achieve the planned results.
Reporting and Performance Analytics
The client regularly receives reports on the work completed and the use of the advertising budget. In addition, our specialists provide recommendations to improve ad effectiveness and optimize costs.
What tools do we use for Instagram promotion?
To achieve the desired results, we use the following tools:
- Meta Ads Manager;
- tracking pixel;
- analytics services;
- creative design tools;
- A/B testing;
- retargeting.
What determines the cost of targeted advertising on Instagram?
The following factors influence the cost of targeting:
- ad placement locations;
- geolocation;
- target audience interests;
- competition in the auction.
To avoid overspending, it’s important to order Instagram ads from a reliable digital agency with a team of responsible professionals. The experienced targeting specialists at our company, SVITLI, will take into account all the specifics of your business, market niche, and target audience to launch the most effective advertising campaign at a price that works for you.
Why should you choose SVITLI for your Instagram advertising?
Setting up targeted Instagram ads will help you attract new customers and increase sales, and the cost will quickly pay for itself through high conversion rates. The team at the SVITLI digital agency handles the entire social media promotion process – from niche analysis to creating and launching an ad campaign that maximizes ROI for every hryvnia of your budget.
By working with us, you gain the following benefits:
- Experience. Our team members are experts in setting up ad campaigns, creating high-quality creatives, and conducting analytics. Their extensive experience and knowledge help them adapt ads to the needs of the target audience and to algorithmic changes.
- A clear process. Our specialists will create an advertising campaign according to a clear plan – from analysis to optimization – while you can focus on other business goals.
- Predictable Results. We provide Instagram advertising and Google paid advertising services based on proven strategies and analytics.
- Transparency. Detailed reports allow you to monitor budget spending and the effectiveness of your targeting.
SVITLI Digital Agency is a reliable partner for your business, always ready to find the best solution to help you achieve your goals!
What results does targeted advertising on Instagram deliver?
The benefits of targeted advertising on Instagram include quickly growing your follower count, driving traffic to your website, boosting conversion rates, and strengthening your brand image. The overall effectiveness depends on your niche, the stage of your business development, the specifics of your product, and your allocated budget. We’ll help you achieve the best results through proper campaign setup, engaging content creation, and regular optimization.