What we did:
- set up a TikTok Ads campaign to generate leads;
- selected audiences that respond best to fashion content;
- optimized the campaign for leads and reduced the cost per lead.
Result:
Received a steady flow of leads for women’s clothing and accessories at a cost of up to 20 UAH per lead.
What we did:
- set up a TikTok Ads campaign to generate booking requests;
- launched ads across several European GEOs and optimized the campaign based on the results;
- received requests from potential clients interested in booking.
Result:
The average cost per booking request was around $2.8.
What we did:
- built a multi-channel advertising system to consistently attract orders;
- launched campaigns on Instagram, Google Ads and TikTok;
- tested different offers, creatives and audiences;
- optimized the ads for orders and customer acquisition cost.
Results:
- reached 80+ orders per day;
- achieved a customer acquisition cost of up to $3;
- achieved ROAS 1500%+;
- built an advertising system that consistently brings orders from multiple channels.
What we did:
- set up an advertising campaign for a cold audience to attract new customers;
- launched a separate campaign for a warm audience to bring back interested users;
- tested creatives focused on the aesthetics of tea ceremonies, the quality of the tableware and the product atmosphere;
- optimized the ads for purchases and customer acquisition cost.
Results:
- achieved ROAS 617% on the cold audience;
- achieved ROAS 1662% on the warm audience;
- the average customer acquisition cost was $2.7.
What we did:
- launched a Google Ads shopping campaign to attract buyers with direct purchase intent;
- tested creatives and product offers focused on comfort, style and everyday use;
- set up retargeting on social media to bring back users who had already interacted with the brand;
- optimized the campaigns for purchases and return on ad spend.
Results:
- achieved ROAS 559% in social media retargeting;
- achieved ROAS 403% in the Google Ads shopping campaign.
What we did:
- set up targeted advertising to generate inquiries from parents;
- launched Google Ads for an audience already searching for a child development center or activities for children;
- tested different advertising channels to consistently attract targeted leads;
- optimized the campaigns for inquiries and cost per request.
Results:
- received targeted leads from targeted advertising at a cost of up to $3;
- received targeted leads from Google Ads at a cost of up to $8
What we did:
- set up targeted advertising on Facebook and Instagram to generate leads;
- launched Google Ads for an audience already searching for maritime document processing services;
- carried out SEO optimization of the website for search queries in Ukraine and European countries;
- worked on improving the website’s visibility in search results for targeted keywords.
Results:
- achieved a lead cost of up to $4 on Facebook and Instagram;
- achieved a lead cost of up to $7 in Google Ads;
- brought 300+ keywords into the TOP 3 across Ukraine and European countries as part of SEO;
What we did:
- set up targeted advertising to generate qualified leads;
- prepared recommendations for processing leads in Direct;
- worked with quizzes to improve the quality of inquiries;
- monitored the conversion from lead to sale and implemented improvements in the client communication process.
Results:
- received qualified leads at a cost of up to $4;
- improved the quality of lead processing in Direct;
- strengthened control over the conversion from lead to appointment / sale.
- Verify the accuracy of settings for goals and audience
- Find growth points — where you can quickly get the best results
- Develop a plan to improve advertising
We rely on real data
We analyze competitors and the demand for the service or product, and set up analytics. This way, expectations for results are realistic and we can clearly answer what works and what doesn’t.
We increase lead-to-sale conversion
To achieve this, we analyze landing pages and your communication with leads. We provide recommendations that will impact the number of sales from advertising.
Our goal is quality leads and sales
To achieve this, we divide the work into different audiences: cold, warm, and hot. We test hypotheses tailored to your niche in order to find those that work best.
A basic set of tools for your brand’s presence in the online world
Stable growth in positions and increase in targeted traffic
Maximum visibility and advanced promotion
Head of Digital Marketing at Svitli.agency
В 2024 з вами було добре 🤗
В 2025 бажаю вам зберегти все це що я описав вище. Для мене ці риси є ключовими. Зростайте, розвивайтесь та не втрачайте командного духу. Я його відчуваю навіть в переписці, ви молодці.
Окрема подяка за оперативне спасіння "вкраденого сайту" 🙌 Це був мій перший досвід, сподіваюсь останній. Проте з вами відчував себе впевнено і знав що все вийде!
Дякую, бережіть себе 💙
Роботи завжди виконуються якісно і в обумовлені терміни, що особливо важливо для нашого бізнесу. Команда SVITLI демонструє високий рівень кваліфікації, оперативність та увагу до деталей.
Ми повністю задоволені їх підходом і результатами нашої співпраці. Рекомендуємо компанію SVITLI як надійного та професійного партнера. Команда CLUB120
До цього ми працювали з іншими агентствами (з іншим сайтом, але тієї ж ніші), і різниця просто колосальна — жодна з них не наблизилася до такого результату. Рекомендуємо!
FAQ
The TikTok algorithm shows ads to the audience specified in the targeting settings or using the audience manager, integrating videos into the feed. Pixel tracks conversions, allowing you to optimize your campaigns.
Products (clothing, gadgets), services (food, courses), brands, and much more. Prohibitions apply to tobacco, alcohol (18+), and fakes. Focus on creativity for the B2C audience.
A profile for brands with analytics and advertising settings, as well as TikTok Shop and a link in the bio. There are also lead forms for growth.
TikTok can be launched with Instagram, Google Ads, and SEO. This allows you to create a multi-channel strategy.
Reach is noticeable within a few hours, and conversions within about 3-7 days. Full campaign results are seen in 2-4 weeks, depending on the budget and video.
You will briefly describe the task, and we will arrange a meeting.
Advertising in Tik Tok
Between 2024 and 2025, the approach to advertising solutions changed, with the social network TikTok emerging as the leader in attracting traffic. Until recently, it was used only to publish funny, often impressive videos.
But when the number of users reached several million and the videos went viral, many businesses realized they needed to run advertising on TikTok in a specialized format. And this is quite justified. After all, such a platform allows you to reach a large audience and grow organically. Our internet marketing agency, Svitli, knows how to set up advertising campaigns that make your brand shine and attract the attention of hundreds of potential customers. Sign up for a consultation and learn more details!
TikTok advertising: what is it and why does your business need it?
This social network is similar to the well-known Instagram. However, the settings are different here. TikTok advertising (targeting) consists of paid video ads embedded in the user feed. The videos have several distinctive features:
- use of trends;
- popular effects;
- hashtags.
Advertising on the TikTok social network helps companies in Ukraine and other countries to effectively promote their products. In 2025, the social network will generate 1 trillion user views per month, making it ideal for promoting businesses.
TikTok advertising increases brand awareness and sales, and also attracts traffic. According to the TikTok What’s Next 2025 report, companies that use cultural trends achieve 30% more engagement, creating long-term connections with their audience.
Advertising on social media also allows you to bypass traditional channels by focusing on creativity that resonates with young people. This approach significantly increases user loyalty and the likelihood of repeat purchases.
What are the key benefits of advertising on TikTok for brands and companies?
TikTok targeting offers high engagement (CTR up to 0.84%), a low entry threshold (as low as $5), and an algorithm that promotes creative videos. Viral videos can gain millions of organic views. TikTok Shop increases ROI by 20-30% by allowing you to advertise products directly in the app.
For brands in Ukraine, advertising on TikTok is an opportunity to reduce customer acquisition costs and outperform competitors by targeting a young audience. AI-generated characters in videos and localized skits increase content distribution speed by 40%.
Integration with UGC enhances authenticity, increasing user trust by 25% and sales conversions by up to 2.4%. This is especially useful for small businesses in Ukraine, where local trends allow companies to compete with giants by customizing paid ads.
Audience: Who can TikTok advertising attract?
TikTok has about 1.59 billion users globally, with a projected growth to 2.35 billion by 2029.
Advertising on TikTok attracts those who spend 1.5 times more than on other social networks, especially for B2C brands in Ukraine. In the country, the platform covers 32.9% of users, with a predominance of young people.
Advertising on TikTok: advertising goals and campaign formats
Promoting a website in this way is mainly used to gain reach, attract traffic through video views, generate leads, and increase sales.
In terms of formats, paid advertising on TikTok can be displayed in the following ways:
- In-Feed Ads (videos in the feed, 5-60 seconds);
- TopView (promotional launch video);
- Branded Hashtag Challenges (videos with viral challenges);
- Branded Effects (AR filters).
The TikTok algorithm optimizes ad video impressions to achieve specific promotional goals. Spark Ads are suitable for e-commerce, while Collection Ads with a product catalog are suitable for brands. New formats appeared in 2025. For example, Dynamic Showcase Ads and Deeplink-to-Marketplace ads.
Marketing on TikTok includes advertising campaigns through TikTok Shopping Solutions, where videos with product tags drive instant purchases by users (similar to PPC advertising). This is ideal for brands in Ukraine focused on mobile traffic. Advertisers can choose the appropriate video format for rapid growth in brand awareness.
Which business niches are particularly suited to targeted advertising on TikTok?
TikTok targeting is ideal for visual niches: e-commerce (products: clothing, gadgets), beauty (cosmetics), restaurants, cafes, and delivery, as well as education (course sales).
TikTok targeting can deliver conversion rates of up to 2.4% for brands with a creative approach. This method of promotion is not suitable for complex B2B. However, it is an ideal choice for retail and services with a young audience. In addition, advertising on TikTok is a key opportunity for promoting startups in Ukraine.
The best option for attracting users in this case is short video ads on TikTok (up to 15 seconds) with hooks and humor, which increase retention by 35%.
How is TikTok advertising set up in Ukraine?
Creating a social media advertising campaign should be entrusted to an experienced targeting specialist or TikTok expert. Svitli experts do this in several steps:
- create an account in TikTok Ads Manager (an account for advertisers);
- determine the campaign goal (reach, conversions, etc.);
- set up the TikTok ad group (age, interests, and audience geography, as well as advertising budget and schedule);
- upload videos (9:16, 720×1280 clips);
- launch ads;
- track metrics in the dashboard.
TikTok targeting also involves the use of pixels for tracking. It can include AI tools for predictive targeting, which reduces budget costs by 25%.
Brands in Ukraine are advised to start with local interests and integrate TikTok’s mixed ad format (text + effects) to increase CTR. This ensures the scalability of campaigns, with a focus on A/B testing of advertising creatives to effectively promote to the desired audience.
The cost of advertising on TikTok: what determines the price?
It all depends on competition, audience, geography, and format. The minimum budget is approximately $5 per day. High-quality videos reduce advertising costs on TikTok because the algorithm values engagement.
You can see the results of your e-commerce promotion in just 1-2 weeks. In Ukraine, seasonal peaks (holidays) increase prices by about 20%. However, optimizing UGC reduces CPM, ensuring an effective return on advertising investment on TikTok. Advertisers can order services for accurate targeting and cost savings.
Why should you trust TikTok advertising to Svitli specialists?
Svitli is an agency with expert specialists in promotion, focusing on results. We analyze the niche, create video creatives, and make precise targeting settings in TikTok for brands in Ukraine. The approach is implemented through auditing, strategy, and reporting.
Our TikTok advertising, optimally priced for both the initial and subsequent stages, really works. Clients see traffic growth in projects from different niches. We integrate trends such as storytelling and influencer partnerships, which increase TikTok conversions by 25%. Working with websites and social networks provides multi-channel traffic, strengthening marketing.
Entrust your TikTok advertising to experts and get sales with optimized campaigns without unnecessary costs! To order advertising on TikTok, contact our managers via the feedback button, messenger, or by phone.