People come to us when:
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1
Business owner
forced to focus on content instead of developing the company
2
Social networks
are conducted chaotically or irregularly, there is no systematic process, and the content turns out to be random
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3
Brand
appears unclear in its niche, lacks clear positioning, structured content, and recognisability
4
Customers
check the company before buying, but the profiles do not inspire confidence, even if the advertisement is running
5
Other digital channels
need support, social networks are not integrated with the website, advertising or SEO, and their effect is weak
WHAT IS INCLUDED IN SMM FROM SVITLI
Development of a comprehensive SMM strategy

We develop a working strategy:
a document that defines what, how, and why we do things on social media.

  • analysis of your product or service
  • analysis of the niche and competitors
  • research and segmentation
  • of the target audience (behavior, fears, pains, and barriers)
  • development of the client profile
  • formation of brand positioning on social media, communication style, and ToV
  • development of brand visual identity
  • creation of a content rubricator and content plan
  • definition of objectives and KPIs
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Implementation and daily work with content

We transform the strategy into systematic presence and regular communication.

  • writing texts in the brand’s style
  • developing visuals and design
  • organizing photo and video shoots (if needed)
  • editing and preparing content (if needed)
  • publishing materials
  • technical management of profiles
  • coordination with advertising and other channels (if needed)
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Analytics, reporting, and scaling

We regularly analyze results and look for growth opportunities.

  • tracking key performance indicators
  • regular reporting and transparent analytics
  • audience behavior analysis
  • testing hypotheses and new formats
  • content optimization
  • searching for new growth opportunities
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Cases
All
Medicine
Corporate website
Services
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Dr.kariana_afanasieva
Dr.kariana_afanasieva
Full SMM support with production, using the example of the personal blog of gynaecologist Dr.kariana_afanasieva_

Task
Building the personal brand of an obstetrician-gynecologist in Odesa and increasing trust among women through organic promotion on Instagram without advertising.

Result
Since September 2025: +110 targeted followers/month, +104 inquiries in Direct, +96 appointments booked monthly.
Reels with a reach of 20,000+ views/month. The first paid advertising integration — after 3 months.

FY Consulting
FY Consulting
Strategy development using the example of the American consulting company FY Consulting

Task
Develop an SMM strategy during the website update, focusing on new positioning and building brand trust.

Approach
Comprehensive strategy: website, positioning, expertise, and long-term communication with the audience.

What has been done
Analysis of the US market, target audience, and competitors.
Positioning, messaging, content strategy, tone of voice, and visual direction have been developed.

Video production
Video production
Strategy development using the example of the American consulting company FY Consulting

Task

Creating video content for businesses from various niches: from medicine to auto service.

Solution
Filming, editing, and persuasive copywriting. Ready-made videos for Instagram, TikTok, YouTube.

Result
Content that works for your target audience and business goals. We handle the entire process ourselves.

 

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svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency
svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency svitli digital agency
Get free of charge audit of your social media accounts
Get free of charge audit of your social media accounts
We will analyse your profile to understand:
  • How effectively is your profile designed
  • Does the profile header work to attract customers
  • Are you losing applications due to a lack of structure
  • Content effectiveness assessment
  • What steps will help scale your social media presence
WHAT THE WORK LOOKS LIKE on the SMM project

1. Introduction and Preparation of the Commercial Proposal

Briefing and Initial Project Immersion
Understanding the business objectives and assessing how we can be of help. The brief can be filled out independently, but it is better to do it together during an online meeting. At this stage, all necessary materials and access for analysis are provided.

Preparation of an Individual Commercial Proposal
We offer a work format that matches the business objectives, team resources, and real promotional goals.

trust
trust

2. Strategy and Content Development

SMM Project Strategy Development
We establish a clear action plan: positioning, the role of social media in marketing, content logic, promotion channels, and performance metrics.

Social Media Design and Content Preparation
We prepare accounts for operation: profile design, creation of visual logic, preparation of texts for publications, and production.

trust
trust

3. Launch, Management, and Analytics

Launching Regular Operations and Managing Social Media
Systematic content publication, maintaining activity, and gradual brand scaling using additional tools (if necessary).

Regular Analytics and Reporting
We track effectiveness, evaluate performance dynamics, and make data-driven decisions.

trust
trust
Prices
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SMM support

Estimated monthly volume:

  • 8–12 posts and/or videos or Reels
    30-40 stories;
  • Cross-posting of materials to additional social networks (up to 2 platforms)
Price
from 450$ / month
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SMM support with production

Estimated monthly volume:

  • 8–12 posts and/or videos or Reels;
  • 30–40 stories;
  • 1–2 shooting days or a video production package
  • Content adaptation for additional social networks (up to 2 platforms)
Price
from $850 / month
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Reels filming (Production)

The service includes:

  • shooting with professional equipment;
  • editing;
Price
from $60
Tetiana
Head of SMM Department at Svitli.agency
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Tetiana
Head of SMM Department at Svitli.agency
Discuss the task

    We will contact you via Telegram or Viber.
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    Social Media Marketing Services

    SMM Promotion on Social Media

    SMM promotion on social media is a set of services that help your business become more visible, build trust, and strengthen your brand. We don’t just post on social media; we build a systematic presence that increases awareness, stimulates sales, and supports long-term customer relationships.

    Social Media Promotion in Odessa – Why Does Your Business Need SMM?

    Successful advertising on Facebook, Instagram, and TikTok requires clearly defined goals, a well-designed account, and a clear presentation of the value of the service or product on which the advertising campaign will be based. This allows you to determine your strategy and choose the right promotion tools. Our social media promotion services are results-oriented and help solve the following tasks:

    • organizing communication with the target audience;
    • increasing sales of goods and services;
    • informing potential customers about news and important events;
    • increasing brand awareness;
    • expanding the target audience;
    • analyzing user behavior and requests.

    The cost of social media promotion depends on your business objectives and is fully justified by the results it delivers. We calculate the exact price after a briefing with the client, during which we clarify the goals and plans, and then form a work plan and cost estimate.

    Who are SMM Promotion Services on Social Media Suitable for?

    Social Media Marketing is a universal promotion tool that can be adapted to different niches and tasks. The services of an SMM specialist are relevant for clients in the following categories.

    Online stores

    Advertising an online store on social media is one of the main ways to attract customers. Thanks to beautiful visuals, images, detailed reviews, information about promotions and new products, and targeted advertising, subscribers become buyers. Proper SMM promotion increases traffic to the store’s website and strengthens loyalty among regular customers. In this case, the cost of maintaining social networks quickly pays off due to higher average check sizes and higher conversion rates.

    Service companies

    Law firms, service stations, beauty salons, and medical centers use SMM to showcase their expertise and service quality. For many customers, reviews of services or demonstrations of the difference between “before” and “after” are a decisive factor in their choice, and well-chosen ads and banners increase audience trust.

    Corporate business and brands

    Large companies need to maintain their image and status, communicate their mission, and develop their HR brand. An SMM specialist will help create a unified concept for content and visual style, an important part of marketing that strengthens the company’s market position.

    Personal blogs and experts

    Bloggers, psychologists, coaches, marketers, entrepreneurs, and experts in various fields know the importance of personal branding. Useful content and interesting reviews help build it.

    What Does Social Media Promotion Offer Your Business?

    Comprehensive social media promotion increases brand awareness and user engagement. A whole community forms around your product, providing continuous customer feedback. Thanks to social media, businesses can launch new promotions, test hypotheses, inform their audience about new products, run contests, and respond quickly to trends.

    We don’t create content for the sake of content – every action is well thought out and works to grow the brand and sales.

    SMM specialist services – what’s included in the job

    To achieve maximum effect, it is worth ordering social media promotion from professional specialists who will ensure consistent, step-by-step action.

    Audit of current social networks, competitors, and niches

    We analyze the current state of social networks and conduct competitor audits. The frequency of posts, positioning, number of engaged subscribers, placement on platforms – all of this allows us to draw conclusions and make adjustments for further advertising.

    Development of an SMM strategy

    The next stage is to create a promotion strategy based on the audit. It includes positioning, tone of voice, appropriate content format, platform selection, publication frequency, and more.

    Content plan and profile design

    The content plan is developed a month in advance, including the distribution of formats and topics, as well as publication dates. Profiles are designed in a consistent style, descriptions are filled in correctly, and contacts and links are updated. This is an important step, as many users form their first impression of a page based on its appearance.

    Social media growth and management

    To maintain lively communication with the audience and stimulate user activity, we post regularly on Facebook, Telegram, and Instagram. In addition, we moderate the community, respond to comments in direct messages, and publish stories. Here, the help of specialists is important for maintaining group activity and subscriber engagement.

    Advertising and promotion on social media

    Our work includes targeted social media advertising: we handle everything from setting up and testing creatives to attracting new audiences and applications. Effective social media promotion is impossible without budget optimization, which allows you to get maximum results at the lowest cost. We work with each communication channel individually.

    Analytics and regular reporting

    We analyze audience reach, user engagement, number of applications, and sales dynamics. We provide reports and recommendations to improve results using all available analytical methods.

    Who Will Work on Your Project?

    The SVITLI team consists of an experienced SMM specialist, a copywriter for sales texts, a designer for creating visuals, and a targeting specialist for managing advertising campaigns.

    Why Should You Order SMM Promotion from SVITLI?

    You can order social media promotion for companies of any size through the SVITLI web studio. Our task is to attract high-quality, targeted traffic to your brand, build a positive image, ensure long-term support, and build an effective sales funnel. To find out the details and cost of SMM promotion and advertising, leave a request, and our specialist will contact you shortly.

    Cost of SMM Promotion Services

    The price depends on the product’s complexity, the project’s tasks, the specifics of your niche, and the selected promotion tools. The calculation includes the volume of content, publication frequency, work with visuals, advertising launch and maintenance, and analysis of results. We offer a collaboration format that accounts for the current goals and the brand’s development stage. The cost of comprehensive social media management starts at $350.

    Our Cases and Results

    We build a systematic brand presence that helps businesses grow. Each case is not just a set of numbers, but a story about how SMM has strengthened trust in the company, increased sales, and formed a loyal audience.

    Frequently Asked Questions About SMM

    How does SMM promotion on social media differ from SEO?

    SMM promotion services focus on attracting an audience, building brand recognition, and driving sales growth through social media. At the same time, SEO website optimization works in the long term, gradually building a steady flow of free traffic. The combination of these tools forms an effective, comprehensive marketing strategy.

    Should my company be present on all social networks at once?

    No, not necessarily. It is better to focus on 1-2 platforms where your target audience is located.

    Which social networks are currently the most effective for promotion?

    Today, it is most effective to order SMM management on Instagram, TikTok, Facebook, and Telegram.

    Can I start with one network and expand from there?

    Yes, of course.

    What determines the cost of SMM promotion for my project?

    The price for social media management is based on your goals, the amount of work, and the selected platforms.

    How do I order SMM services from SVITLI, and where do we start?

    To place an order, leave a request on the website. After that, we will audit your social media and agree on a promotion strategy based on the data we obtain.

    How many sales will I get, and how quickly will SMM pay for itself?

    The specific figures depend on the niche, budget, and starting point, but the first results are usually visible after 2-3 months.

    Do I need to provide the content myself, or do you do everything on a turnkey basis?

    There is no need for that; we can handle the entire process on a turnkey basis.