Task: redesign a website with an outdated design but strong copy from the clinic’s experts so that it inspires trust
Results:
- created landing pages for each service: all key details, treatment stages, promotions and a doctor appointment button are available right away,
- all service prices can be changed from the admin panel, so there is no need to upload price lists,
- brought over 250 keywords into the top 3 on Google.
Task: before this, we successfully worked with a restaurant in Kherson, so they came to us for promotion of a new restaurant in Odesa
Results in 11 months:
- increased traffic from 0 to 4K visits per month,
- brought the website into the TOP 3 for local queries in Odesa districts – pizza Arcadia, sushi Arcadia,
- TOP 10 for delivery-related queries: food delivery, order food.
Results:
- developed a user-friendly website where users can immediately book an appointment with a doctor, order examinations and tests,
- in 4 months, increased organic traffic from 160 to 1,600 users per month,
- brought over 90 keywords into the top 10 on Google and over 20 keywords into the top 3,
- set up Google Ads with a conversion cost from 12 euros.
- Find where ads are wasting budget;
- Assess campaigns, audiences, ads and landing pages;
- Understand why advertising does not generate enough leads or sales;
- Identify growth points without unnecessary budget increases;
- Prepare a plan to increase leads, sales and ad payback.
We rely on real data
We analyze the market, competitors and demand for your product or service on Instagram, Facebook and TikTok, and correctly set up analytics and events. This makes expectations for results realistic, while you clearly understand which creatives, audiences and funnels work.
We increase lead-to-sale conversion
We analyze landing pages and your communication with leads. We check how the website, messengers and managers affect conversion, and provide specific recommendations that directly increase the number of sales from targeted advertising
Our goal is high-quality leads and sales
To achieve results, we work with each type of audience separately. We divide traffic into cold, warm and hot audiences and test hypotheses for your niche to find combinations, creatives and offers that deliver the best results.
Basic set of tools for your brand’s online presence
Stable growth in rankings and increased targeted traffic
Maximum visibility and advanced promotion
Head of Digital Marketing at Svitli.agency
В 2024 з вами було добре 🤗
В 2025 бажаю вам зберегти все це що я описав вище. Для мене ці риси є ключовими. Зростайте, розвивайтесь та не втрачайте командного духу. Я його відчуваю навіть в переписці, ви молодці.
Окрема подяка за оперативне спасіння "вкраденого сайту" 🙌 Це був мій перший досвід, сподіваюсь останній. Проте з вами відчував себе впевнено і знав що все вийде!
Дякую, бережіть себе 💙
Роботи завжди виконуються якісно і в обумовлені терміни, що особливо важливо для нашого бізнесу. Команда SVITLI демонструє високий рівень кваліфікації, оперативність та увагу до деталей.
Ми повністю задоволені їх підходом і результатами нашої співпраці. Рекомендуємо компанію SVITLI як надійного та професійного партнера. Команда CLUB120
До цього ми працювали з іншими агентствами (з іншим сайтом, але тієї ж ніші), і різниця просто колосальна — жодна з них не наблизилася до такого результату. Рекомендуємо!
FAQs
Paid advertising on Facebook works through the Meta Ads Manager platform: the advertiser creates a campaign, sets up audience parameters, budget, and ad format. Then the system automatically determines whom to show the ads to, using an auction and optimization algorithms to select the most relevant audience.
The first requests and clicks can start coming in within a day of the advertisement launching and passing moderation. Conversion speed depends on the offer’s attractiveness and the landing page’s readiness.
The Meta auction works like this: it determines whose ad to show the user by evaluating the bid amount, the estimated frequency of targeted actions, and the overall quality of the ad. The cost per click depends on the level of competition in the niche, the selected GEO, and the ad’s click-through rate (CTR).
Yes, to start advertising on Facebook, a business page is mandatory. It is on its behalf that advertisements are published, and it is linked to the advertising account in Meta Business Suite. Each new ad in the feed is created only through the linked company profile.
If the account has been blocked, you must submit an appeal through Meta Business Suite, stating the reasons for your disagreement with the decision. It is also recommended to check the account in advance to ensure compliance with Meta’s advertising policy and eliminate potential violations.
Fast-moving consumer goods with visually appealing content, clear local services, and trending products with impulsive demand are the easiest to promote on Facebook. Lead magnets, free webinars, and useful info products also show excellent results.
To order a Facebook promotion, leave a request on the SVITLI agency website or contact us for a consultation in a convenient way. Specialists will conduct a briefing, analyze your project, and select the optimal strategy. As a result, every interested potential user will be able to quickly find your site.
The cost of advertising on Facebook consists of the advertising budget paid to Meta (usually a few dollars a day) and the cost of a specialist to set up and manage campaigns, which starts at $500.
Promoting a group is possible by launching targeted advertising to attract new subscribers, publishing regular posts, organizing contests and giveaways, and engaging in mutual promotion with other public pages, and collaborating with bloggers.
You will briefly tell us about the task, and we will arrange a meeting
Targeted Advertising on Facebook
Advertising on Facebook (Meta Ads) is considered one of the most effective ways to promote goods and services. It allows brands to communicate directly with potential clients on one of the world’s largest social platforms. Thanks to targeting capabilities, advertising is designed to account for users’ age, location, interests, habits, and behavioral characteristics. This helps companies show ads to the audience most likely to be interested in the offer in Ukraine and around the world.
Who Needs Targeted Facebook Advertising and Why?
Targeted advertising on Facebook is suitable for any business − from small local shops to large international online projects. The platform allows showing ads to the exact people who are most likely to be interested in the product or service, based on their interests, behavior, demographics, and location.
Targeted advertising on the Facebook social network is necessary for:
- online stores and e-commerce projects that need constant orders and buyers;
- cafes, beauty salons, dental clinics, fitness centers targeting an audience within a specific city or district;
- infobusiness and online education, where it is important to regularly receive applications for courses, trainings, and every new webinar participant is a potential client;
- the service sector (repair works, legal support, medical services);
- new companies and startups that need to quickly enter the market and test the audience’s interest in the product.
The main task that targeted advertising on Facebook solves consists of accurately reaching potential clients. Such an approach allows for reducing acquisition costs and increasing the effectiveness of invested funds. For the tool to maximize profit, the system must operate continuously.
Advantages of Facebook Promotion Services for Business
Properly set up advertising on FB opens up a whole range of opportunities that are difficult to obtain through other marketing channels:
- Brand popularity growth − Facebook and the associated Instagram Audience Network enable reaching an audience of almost any size and scale, helping build a recognizable company image.
- Precise targeting − you can configure impressions by age, gender, geolocation, interests, behavioral factors, and even users’ life events.
- Variety of advertising formats − images, videos, carousels, product collections, lead forms, and other tools are available.
- Price flexibility − you can start with small amounts in UAH or dollars and gradually increase investments as efficiency grows.
- Quick start and hypothesis testing − the first results of advertising can usually be seen just a few days after the start.
- Detailed analytics − the advertising account shows main metrics in real time, including reach, clicks, conversions, cost per lead, and more.
- Retargeting − allows returning users who have already interacted with the site or brand but did not perform the targeted action.
Thanks to these capabilities, FB remains one of the most powerful tools for increasing brand awareness and sales growth. However, the maximum return is achieved only when comprehensive Facebook promotion services are utilized, including proper setup and continuous campaign optimization to maximize ROI.
The Process of Launching and Setting Up Facebook Advertising
Launching a Facebook advertising campaign is a sequential process of several stages. The effectiveness of the ads and the final cost of acquiring a potential client depend on the quality of the setup.
Niche and Target Audience Analysis
Initially, the specialist studies the business’s features, competitors, advertising creatives, and commercial offers. The specifics and theme of the project are studied. Simultaneously, the target audience profile is formed: the age, interests, geography, behavioral patterns, and needs of potential clients are determined. This stage becomes the foundation for further Facebook ad targeting and helps identify the most promising audiences for promotion. Modern marketing is built on a deep understanding of the client’s pain points, so a launch is impossible without analytics.
Development of a Promotion Strategy
We analyze your product’s features and competitors’ market positions and approaches. We select solutions that help you stand out from competitors and attract potential clients.
Setting Up Advertising Campaigns and Ad Sets
We create the structure of the advertising account: we launch campaigns with specified goals, set up ad sets with targeting, set a display schedule, and help choose placements. Depending on the goals, the required number of ad sets is set up. If the business has its own mobile application, we set up event tracking to drive installs and targeted actions.
Creation of Ads and Creatives
Our designer develops images, videos, and carousels, as well as selling texts and ads that must catch attention and motivate a person to action literally from the first seconds. Every new user of the social network must immediately understand the value of your offer. For each ad set, several creative options are prepared, such as a classic banner or a dynamic video, to qualitatively advertise your product during subsequent testing.
Launch, Testing, and Campaign Optimization
We conduct A/B testing of advertising creatives to determine the most effective options. We track the main indicators and performance metrics of advertising on Facebook. We check how this or that change, or a specific ad, can affect cost per click and conversion rates. An experienced targeting specialist knows how to work with algorithms to timely optimize campaigns and make constant changes to settings or content to increase the effectiveness of marketing activities.
Analytics and Reporting
We track Facebook Ads metrics and conduct a detailed analysis of results and conversions. We prepare comprehensive reports for the selected periods and hand them over to the client, along with recommendations to improve the campaigns.
The Cost of Advertising on Facebook: Rates and Budget
Before launching an advertisement on Facebook, every entrepreneur wants to evaluate its potential return on investment. To understand the financial side of promotion, it is important to know in advance that when advertising is launched on Facebook, the price should not come as a surprise. You need to immediately determine which type of cooperation is closer and what return the campaign can provide in the future.
Our approximate prices:
| Tariff | Service Cost |
| Basic | from 500 $ / one-time |
| Standard | from 700 $ / month |
| Advanced | from 1000 $ / month |
| Individual | upon request |
What Does the Cost of Targeted Advertising on Facebook Depend On?
The cost of targeted advertising on Facebook depends primarily on your business goals and area of activity:
- If you have a small business and are just starting to advertise on social networks, you do not yet have a clear strategy or an understanding of effective advertising approaches.
- If you already have basic experience with targeting, have launched advertisements, and received initial results, but want to reach a higher level of efficiency, then this is for you.
- You want to work more deeply on promotion, build a full-fledged sales funnel, and develop a long-term strategy to attract users.
- If your business is already working stably in the market, has results, and you are now at the stage of scaling and increasing profits.
Based on your goals, the specifics of the project, and the current stage of development, we select the most effective promotional strategy and calculate the cost of targeted Facebook advertising. Contact us, and we will analyze in detail every active advertisement from your competitor and provide a free consultation.
How to Calculate the Advertising Budget for a Start?
For a start, a test budget of approximately $5-10 per day is usually allocated to each ad group so the Facebook algorithm has time to learn and collect enough data. At the testing stage, as a rule, 2-4 ad groups are launched, each targeting a different audience and using different advertising creatives.
To roughly estimate the total budget, use the formula: a test budget of approximately 150-300 $ for 2-4 weeks, plus the payment for the services of a setup specialist, which usually starts at 500 $. After the test period, the budget is increased and distributed based on the effectiveness of the campaigns and business goals. At the same time, money is debited from your card linked to the Meta system, so you always completely control your personal account.
Why Is It Better to Entrust Facebook Ads Setup to Specialists?
Launching ads on your own seems simple at first glance, but in practice, it requires an understanding of Meta’s algorithms, experience with audience segmentation, and constant monitoring of key metrics. Below is a comparison of running campaigns independently versus with a specialist.
| Criterion | Independent Setup | Setup By SVITLI Specialists |
| Speed | From a few days to weeks by trial and error | 1-3 days with a ready strategy and structure |
| Expense | Part of the money goes to “blind” tests and setup mistakes | Finances are distributed based on data and experience in the niche |
| Account blocking risk | High due to policy violations and incorrect account structure | Minimal – compliance with platform rules and experience in access recovery |
| Analytics and optimization | Superficial, without deep analysis of metrics and audiences | Regular analysis of CTR, CPL, ROAS |
| Result | Unstable flow of requests, high cost per lead | Predictable flow of clients and reduction of the request cost |
Why You Should Order Facebook Advertising from SVITLI
The SVITLI team specializes in launching and managing targeted social network advertising for companies across various industries. If you decide to order Facebook advertising through our agency, we will approach your project individually, starting from a detailed niche analysis and ending with regular reporting on campaign results. Since a comprehensive approach delivers the best results, we also offer related digital tools, including contextual ads setup services, to maximize your target audience’s reach in search engines.
Our advantages:
- practical experience in various fields and an understanding of the characteristics of different markets;
- full transparency − the client always understands how the budget is spent and what results are obtained;
- regular testing of hypotheses, audiences, and advertising creatives to optimize the cost per request;
- comprehensive support − from creating a business page and account to scaling successful campaigns;
- flexible tariff system − from a basic launch for 500 $ to full management of the advertising strategy.
By ordering Facebook advertising from SVITLI, you get a long-term partner focused on your business’s growth and ready to adapt the strategy to market changes. Also, upon request, we can set up Instagram ad targeting to expand your reach to your target audience across related channels.