We analyze how the user moves through the site and where they stop on the way to the target action.
We identify elements that users ignore and places where they leave the site.
- User clicks
- Page “blind spots”
- User drop-off points
We check the sequence of blocks, navigation, and placement of key information.
We determine whether it is easy for the user to navigate the site, find the necessary answers, and proceed to the next step without unnecessary actions.
- Logic and sequence of blocks
- Navigation convenience
- Accessibility of key information
We evaluate whether it is clear to the user what you are offering and what action needs to be taken.
We check headings, texts, visual accents, and calls to action to ensure the offer is easy to understand and that the user perceives its value.
- Clarity of the main offer
- Understandability of benefits
- Visibility of calls to action
We conducted a usability audit of the Nanopep website and identified issues that complicated product exploration and the transition to purchase. Based on the audit, we completely updated the website design, making it more modern, clear, and user-friendly.
We conducted a usability audit and identified points that hindered convenient product selection and affected the perception of the website.
After that, we performed a partial redesign, updating key elements of the catalog and product card to make the interface more modern, clear, and user-friendly for customers.
We started with an analysis of the structure, product presentation, visual hierarchy, and the user’s path to making an inquiry.
After the audit, we redesigned the website and:
- strengthened the first screen and made the product the main visual focus;
- formulated the positioning and main offer more clearly;
- improved the page structure and the sequence of information presentation;
- added more content about the product, its operating principle, and its benefits;
made the design more recognizable and connected to the water purification theme; - enhanced navigation and the visibility of target actions;
- adapted the interface for convenient viewing on different devices;
- shortened the user journey from getting acquainted with the product to submitting a request.
The optimal solution if the issue is specifically with visual positioning or an outdated style.
- Visual style update
- Interface and design elements change
- Modernization of graphics and layout
- Improved visual perception
- May not affect conversion without prior analysis
The optimal solution if it’s important to understand the reason, not just change the appearance.
- Analysis of the reasons why the website does not deliver the expected results
- Research of the user journey and loss points
- Evaluation of logic, structure, and decision sequence
- Prioritization of changes based on business impact
- Development of a clear action plan without unnecessary costs
Head of Development Department Svitli.Agency
Frequently Asked Questions
When there is traffic but few requests, bounce rates are growing, or you are planning a redesign and scaling, for example, launching targeted advertising on social media – these are basic signals to start a UX check.
SEO and technical analysis check parameters for search engines, while UX analysis checks how easy it is for a user to complete a target action.
The final price for a UX/UI audit depends on the project’s complexity and the volume of work. To get an exact calculation, leave a request – we will evaluate your project individually.
The execution time depends on the size of the website and the number of pages. Usually, the process takes from 3 to 7 business days.
You will receive a detailed report with identified problems, visual examples (screenshots), recommendations for improvement and their priority, as well as an online review with our team.
Yes, the report is written so that your developer can implement it.
Yes, checking the convenience of online stores is one of our main areas of focus.
Yes, access to analytical systems helps to analyze user behavior more deeply and rely on real data
Yes, a website usability audit is performed as a standalone service. We prepare a report, and you decide whether to implement the recommendations.
Yes. Usually, after implementing the recommendations, the conversion rate increases by 20-50% on average, depending on the website’s initial state.
Website Usability Audit
Usability is a measure of the convenience, intuitiveness, and ease of use of a website, web service, or other digital product. The simplicity of the interface’s interaction often determines the user’s choice. To identify problem areas and flaws in the interface, it is worth conducting a website usability audit – this will help identify growth opportunities and improve user experience. In turn, a user-friendly resource will allow the business to achieve its goals faster and more efficiently.
What is a website usability audit, and why is it needed?
Usability analysis identifies problems in the website’s interface and functionality that hinder conversion. It involves studying and analyzing user behavior on the resource’s pages, allowing the identification of reasons for the lack of target actions. As a result of the check, a specialist determines a basic list of tasks to eliminate flaws. Individual solutions are developed for each web resource.
What tasks does a usability check solve?
First and foremost, this service will be of interest to companies whose activities are based on e-commerce. For such businesses, the website is a marketing tool, and its conversion rate affects overall profitability.
It is worth ordering a professional website usability audit if you need to:
- reduce the cost of attracting new customers;
- decrease the workload and expenses on customer support;
- increase the average check, stimulate repeat purchases in the online store;
- make the website usage simpler and more intuitive;
- ensure improvement in engagement and user interaction (for example, through feedback and consultation forms).
In addition, a usability check of an online store helps to strengthen the company’s image. A web resource is the digital “face” of a brand, so its creation and development should make a positive impression. The convenience and logic of the website affect customer trust and loyalty.
When should you order a website usability audit?
Conducting a usability audit is advisable in the following situations:
- your web resource has not been updated for a long time and looks outdated;
- you have launched a new digital product, but the bounce rate remains very high;
- the conversion rate of the website or landing page is lower than expected;
- there is a drop in sales through the website or application;
- key metrics are deteriorating (average time on page, number of pages viewed per session, number of unique visitors, etc.);
- for a long time, you have not been receiving feedback from users;
- you are planning a website redesign and want to improve optimization and efficiency.
What is included in a website usability check?
Analysis of website structure and logic
We study the website architecture, navigation logic, and accessibility of the main pages. We check where the logo is located (usually in the top left) and how consistent the navigation is. We find dead-end pages and identify illogical transitions.
Analysis of user scenarios (UX flow)
We test user scenarios related to product search, order placement, and payment processing. At each stage, we form a hypothesis about where a visitor might have questions or a desire to leave the website, and we verify it against real data.
Interface analysis (UI)
We evaluate the website’s visual hierarchy, the visibility of calls to action, and readability and contrast. The website design audit includes evaluating the design’s compliance with usability principles: consistency and predictability, and the convenience of feedback. We pay special attention to the uniformity of stylistic solutions – the unity of fonts, buttons, and icons.
Mobile version analysis
We test the website on mobile devices, checking for displaced elements, text readability, and the ease of use of buttons and forms. We test loading speed across different devices, as delays affect conversion rates.
Analysis of conversion elements
We analyze the visibility and persuasiveness of conversion blocks – banners, buttons, and pop-up windows. We identify the factors that reduce their effectiveness and determine whether they compete with each other. Separately, we evaluate the quality of the text and visual introductory elements that introduce the page to the user.
Data analysis (Hotjar/Microsoft Clarity)
To study user behavior, we use click maps and session recordings. We pay special attention to which area of the page is most active, using heatmaps. This allows us to identify flaws that are unnoticeable during standard analysis.
How is a website UX audit conducted?
Briefing and goals
Gathering information about business goals, the product, and the specifics of the target audience. Discussing existing problems and expectations from the UX check, and setting the main tasks. At this stage, it is important to establish direct contact with the client to account for the specifics of the business.
Data and analytics gathering
Analyzing metrics using Google Analytics, Clarity, Hotjar, or other tools. Obtaining up-to-date data on viewing depth, bounce rates, funnels, behavior in segments, and traffic sources.
Conducting the audit
A systematic walkthrough of the entire website according to a developed scheme. Documenting all problems with screenshots and explanations of why they hinder the user. The specialist works according to strict regulations that meet modern usability standards.
Report generation
We compile a list of errors with specific recommendations for correction, improvements to individual elements, and refinements.
What will you get based on the results of the usability audit?
Based on the results of our work, we compile a report that includes:
- a list of critical errors for immediate resolution;
- recommendations for improving design and navigation;
- screenshots or prototypes with edits;
- a plan for implementing changes in order of priority.
All usability services aim to make the website as user-friendly as possible and drive conversion growth.
Examples of problems we find
Among the common problems frequently encountered on web resources are:
- a complex feedback form that deters the user;
- too many items in the menu, making it difficult to find the needed section;
- on a smartphone screen, website buttons are displayed too close together and trigger incorrectly;
- to place an order, registration is required – many visitors leave at this point;
- an inconspicuous “buy” button that gets lost against the background of other content;
- the text content is written in a complex and incomprehensible way for the target audience;
- pages take 3-4 seconds or more to load, resulting in high bounce rates.
Each of these flaws negatively affects conversion.
Online store usability audit
A UX check of an online store requires a special approach. There are several stages where errors lead to losses: product search, product card review, adding to cart, order placement, and payment.
A usability audit enhances the ease of use of the catalog and filters, improves the informativeness of the product card, and simplifies order placement for users. With its help, you can influence profits and increase conversion (for example, from contextual advertising) by 1.5 to 3 times, without increasing the advertising budget.
Cost of a website usability audit
The price of a usability audit depends on the volume and complexity of the work. For each website, we identify optimal solutions to current problems, which is why the cost of usability, such as SEO promotion, is calculated individually.
Why should you order a usability audit from us?
By entrusting your website usability audit to the SVITLI agency, you receive:
- a detailed analysis that reveals even hidden errors made during website development;
- a comprehensive approach that improves not only convenience but also business metrics;
- specific recommendations for website improvement from an experienced designer;
- error elimination and conversion increase.
Order a UX audit to make your website as user-friendly as possible, thereby increasing conversion and profit.