Corporate Website Development Case Study for Vip Realty Club
09.01.2026
Kateryna Solikova
Kateryna Solikova
Project Manager
Переглянути сайт
1546х920 Viprealtyclub
Project Context

The VIP Realty Club agency specializes in selling overseas real estate in several countries — in particular, Indonesia, the Dominican Republic, and Poland.

At the time of contact, the business already had established expertise, active social media accounts, and a YouTube channel. Most client inquiries came through referrals and video content.
At the same time, the company was in the scaling phase and was looking for a more stable and predictable channel for attracting new clients.

Client request

The client requested to migrate the website from the Tilda platform to an alternative solution—either Ukrainian or English-speaking—and to build a foundation for attracting clients through organic search.
The expectation was to create a website that could be developed as a full-fledged SEO tool, not just as a presentation page.

What was identified at the analysis stage

During the audit of the current website, we identified several limitations:

  • the platform did not allow for full-fledged work with SEO architecture;
  • the site structure did not support scaling for new countries and queries;
  • refining the existing solution would have required more resources than creating a new website;
  • search traffic was essentially not used as a customer acquisition channel.

This was not a mistake on the client’s part — the current solution worked well at its stage of business development, but no longer met the new goals.

Key decisions

We decided to:

  • not refine the old website, but create a new one with SEO in mind already at the design stage;
  • maintain the visual logic of the previous website so as not to lose brand recognition;
  • focus not on a general services page, but on separate landing pages for each country;
  • deliberately avoid complex features at launch, concentrating on structure, content, and search.

The priority was to create a foundation that could be gradually strengthened, rather than an “overloaded” website without clear logic.

Implementation

Within the project, we:

  • transferred the static design as a base for a quick start;
  • developed a new website structure with separate pages for each country;
  • created a real estate catalog with filtering by region and price;
  • compiled a semantic core for priority areas;
  • implemented multilingual support and adaptation for various devices;
  • laid the foundation for basic SEO settings: meta-data, micro-markup, speed optimization.

All decisions were made with a focus on future development rather than one-time results.

Result

After launch, the website started receiving organic traffic from Google within the first few weeks.
During the first months:

  • the website reached the top 5 in Google for a number of queries related to real estate in Bali, the Dominican Republic, and Poland;
  • the number of inquiries through the website began to grow steadily;
  • organic search became an additional, independent source of leads alongside YouTube and referrals.

The website did not replace other channels but logically complemented them.

Client Review

I have been working with the team on promoting my real estate agency’s website for over a year and I am satisfied with the results. I recommend them to entrepreneurs.

Output

Создали SEO-ориентированный сайт для агентства зарубежной недвижимости VIP Realty Club. Перенесли проект с платформы Tilda и заложили SEO-архитектуру еще на этапе разработки: отдельные страницы для стран, логичную структуру и каталог объектов. В результате сайт начал получать органический трафик из Google и стал стабильным дополнительным источником лидов наряду с YouTube и рекомендациями.

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