In 2024, we created an online store for a brand that sells comfort and a sense of coziness at home.
We launched the website on OpenCart with a unique design, process automation, and full readiness for sales growth.
About the client
COSY is a young Ukrainian brand of clothing and home textiles.
The main idea of the brand is simple things that make everyday life more comfortable.
The focus is on waffle robes, pajamas, home textiles, and items for coziness.
The website had to convey an atmosphere of lightness, softness, and a modern Ukrainian brand.
It was necessary to quickly launch e-commerce, but without a templated feel. The website needed to look clean, modern, and highlight the brand’s style.
There was also a task to automate sales and logistics, as well as to lay the technical foundation for SEO and advertising promotion.
We chose a ready-made OpenCart theme as the foundation — this reduced the launch time.
Next, we fully adapted the design to the COSY brand: colors, product presentation, and page structure.
We focused on simple navigation, large product photos, and an easy path to purchase.
The website looks minimalistic and does not overwhelm the user.
What we did
- Launched an e-commerce website on OpenCart
- Customized the design to match the COSY brand style
- Developed the structure of the homepage, categories, and product cards
- Integrated Nova Poshta, UkrPoshta, and ROZETKA
- Integrated online payments via WayForPay
- Implemented two-way integration with CRM MyDROP
- Developed an SEO filter for convenient product selection
- Carried out technical SEO tasks
- Launched contextual and targeted advertising
Result
The client received a fully functional online store with a comfortable UX.
The main page serves as a brand showcase, categories help quickly find products, and the product card leads to purchase without unnecessary steps.
Orders are automatically transferred to the CRM, payment and delivery work without manual routine.
The website is ready for scaling and stable sales growth.
