In 2024, we created an online store for a brand that sells comfort and the feeling of coziness at home.
We launched it on OpenCart with a unique design, process automation, and full readiness for sales growth.
About the client
COSY is a young Ukrainian brand of clothing and home textiles.
The main idea of the brand is simple things that make everyday life more comfortable.
The focus is on waffle bathrobes, pajamas, home textiles, and items for coziness.
The website was meant to convey an atmosphere of lightness, softness, and a modern Ukrainian brand.
It was necessary to quickly launch e-commerce, but without a templated feel. The website had to look clean, modern, and highlight the brand’s style.
There was also the task of automating sales and logistics, as well as laying the technical foundation for SEO and advertising promotion.
We chose a ready-made OpenCart theme as a base – this shortened the launch timeline.
Next, we fully adapted the design to fit the COSY brand: colors, product presentation, page structure.
We focused on simple navigation, large product photos, and an easy path to purchase.
The site looks minimalist and does not overload the user.
What we did
- Launched an e-commerce website on OpenCart
- Customized the design to match the COSY brand style
- Developed the structure of the homepage, categories, and product card
- Connected Nova Poshta, UkrPoshta, and ROZETKA
- Integrated WayForPay online payment
- Implemented two-way integration with MyDROP CRM
- Developed an SEO filter for convenient product selection
- Carried out technical SEO work
- Launched contextual and targeted advertising
Result
The client received a fully functional online store with comfortable UX.
The homepage works as a brand showcase, categories help quickly find products, and the product card leads to purchase without unnecessary steps.
Orders are automatically transferred to the CRM, payment and delivery work without manual routines.
The site is ready for scaling and stable sales growth.
